Former Genius

MOCKUMENTARY

Despite Samsung’s breakthrough innovations in the smartphone space, Apple continues to dominate the market with a chokehold on the culture. People are so iPhone indoctrinated, they don’t care to think outside the white box. But if Apple’s most devout supporters started questioning its superiority, could we get a wider audience to think differently too?

From the critically-acclaimed director Eric Wareheim and people who watch a lot of cult documentaries, comes the captivating stories of real former Apple Geniuses as they recount the trials that took them from devoted disciples, to disillusioned defectors.

As seen in AdAge.

Role: Creative Development, Art Direction, Graphic Design, Writing, and Casting

Made freelancing at BBH 2024
Creative Team: Estefanio Holtz, Francisco Valenzuela Barrera, Victoria Trow, Jason Scott, and Miral Patel (producer)
Partners: Eric Wareheim (Director), Andrew Wheeler (DP), Pamela Petruski (Lead Editor), Cooper McLane (Editor), David Soto (Animation & Finishing), Steve Perski (Sound Design), and Oisín O'Driscoll (Color) [Prettybird, MackCut, Harbor Picture Company]

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The New York Times