Yayhound wanted to differentiate itself from every other dog toy brand. Because dog toys aren’t just for dogs, we decided to appeal to the interests and ideals of today’s pet parents: sustainability, flexibility, and toys curated around themes like “A Texas-Sized Hangover,” “Bachelorette in the Bayou,” and “Hipster Ex-BF.” We developed a name, a look, a voice, a world that would remind pet parents of the chaos, color, and unconditional love that their dogs bring into their lives.