Yayhound

BRAND LAUNCH

We branded dog toys to appeal to their humans.

Yayhound wanted to differentiate itself from every other dog toy brand. Because dog toys aren’t just for dogs, we decided to appeal to the interests and ideals of today’s pet parents: sustainability, flexibility, and toys curated around themes like “A Texas-Sized Hangover,” “Bachelorette in the Bayou,” and “Hipster Ex-BF.” We developed a name, a look, a voice, a world that would remind pet parents of the chaos, color, and unconditional love that their dogs bring into their lives.

  • Contributions: Creative Development, Art Direction, Writing and Design

  • Producer: Madeline Cobbler
    Designer: Kaleb Sindac
    Senior Copywriter: Chris Nordahl
    Head of Design: Seain Kennady
    CCO: Micky Ogando

  • Photographer: Nick Simonite

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