“Generational Queens”
50&Forever

LAUNCH FILM

Against the backdrop of Hip-Hop’s 50th anniversary, Amazon Music wanted to give fans center stage by showing the role Hip-Hop plays in their lives.

With director Fenn O’Meally, we made a short film that celebrates a new generation discovering the songs that motivated their parents back in the day. Queen Latifah’s anthem “U.N.I.T.Y.”, sets the stage for a pair of sisters to uncover relics of their mother's past—disposable camera photos, wired headphones, and micro sunglasses—transporting them, and the audience, back to Hip-Hop's golden age. And of course, giving mom an excuse to show off her sick flows.

As seen in Shots, Muse, Variety and Essence.

Made at Droga5 2023
Creative Team: Kevin Brady, Courtney Richardson, Christopher Thomas, & Paula Leon
Partners: Fenn O’Meally (Direction), Pat Golan (DP), Marci Rogers (Wardrobe), Alex Schaller (Production Design), Matt Schaff (Edit), Philip Loeb (Sound), Aubrey Woodiwiss (Color), Smuggler, Cabin Editing, Heard City, Untold Studios

Role: Creative Development, Art Direction, Graphic Design, Shoot Styling, and Casting

AICP Winner 2x
CANNES SHORTLIST ('23 / '24)

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