“Generational Queens”
50&Forever
LAUNCH FILMWe celebrated 50 years of Hip Hop by showing how the style and music transcends generations.
Against the backdrop of Hip-Hop’s 50th anniversary, Amazon Music wanted to give fans center stage by showing the role Hip-Hop plays in their lives.
With director Fenn O’Meally, we made a short film that celebrates a new generation discovering the music that motivated their parents back in the day. Queen Latifah’s anthem “U.N.I.T.Y.”, sets the stage for a pair of sisters to uncover relics of their mother's past—disposable camera photos, wired headphones, and micro sunglasses—transporting them (and the audience) back to Hip-Hop's golden age. And of course, giving mom an excuse to show off her sick flows.
Partners:
Director: Fenn O'Meally
DP: Pat Golan
Lead Editor: Matt Schaff
Sound Design: Philip Loeb
Color: Aubrey Woodiwiss
[Smuggler, Cabin Editing, Heard City, Untold Studios]Internal Team:
ECD: Kevin Brady
CD: Courtney Richardson
Senior Copywriter: Chris Thomas
Art Director: Paula Leon
Producer: Sam MorganRole: Creative Development, Art Direction, Graphic Design, Shoot Styling, and Casting
Made at Droga5 2023
2x AICP Winner
2x CANNES SHORTLIST