INTERACTIVE EXPERIENCEStory Portrait
We made a Spotify Wrapped for New York Times’ subscribers.
We wanted to give subscribers a picture of how they engage with The New York Times. So we developed Story Portrait, a data-driven commemorative artifact that pulls in headlines from stories they’ve read, designed with the colors of the sections they engage with most.
Story Portrait was The Times' most engaging onsite brand asset to date, with over 200,000 unique portraits made—truly a feat of man, AI, and journalism.
As seen in Ad Age, Muse, and LBB.
Role: Creative Development, Art Direction/Design, UI/UX Design
Internal Team:
ECDs: Toby Treyer-Evans, Laurie Howell
Copywriter: Sara Muchnick
Designers: Samantha Lee, Hua Chen
Producer: Dakota BrockmanPartners:
UX Development: Terkel Gjervig [HelloMonday]
Backend Processing: Addition⁺ Made at Droga5 2021-22
D&AD Wood Pencil
ONE SHOW Merit x2, Shortlist x2