Story Portrait
INTERACTIVE EXPERIENCEWe made a Spotify Wrapped for New York Times’ subscribers.
We wanted to give subscribers a picture of how they engage with The New York Times. So we developed Story Portrait, a data-driven commemorative artifact that pulls in headlines from stories they’ve read, designed with the colors of the sections they engage with most.
Story Portrait was The Times' most engaging onsite brand asset to date, with over 200,000 unique portraits made—truly a feat of man, AI, and journalism.
As seen in Ad Age, Muse, and LBB.
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Contributions: Creative Development, Art Direction/Design, UI/UX Design
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ECDs: Toby Treyer-Evans, Laurie Howell
Copywriter: Sara Muchnick
Designers: Samantha Lee, Hua Chen
Producer: Dakota Brockman -
UX Development: Terkel Gjervig
[HelloMonday] Backend Processing: Addition⁺ -
D&AD Wood Pencil
ONE SHOW Merit x2, Shortlist x2