Black Don’t Crack

PUBLIC SERVICE ANNOUNCEMENT

Seize the Awkward is on a mission to normalize mental health conversations among teens. So we sought the help of a queen who has been on her own wellness journey: Megan Thee Stallion. Over the past few years, Megan has opened up about her personal struggles, encouraging young people—especially Black women—to be vulnerable. We made a film with director Ewurakua Dawson to show how the pressure to appear strong can make even the toughest person crack.

As seen in Rolling Stones, CNN, Upworthy, and CBS News.

I left Droga5 before we shot. I owe the finished product to:
Creative Team: Courtney Richardson, Jason Gan, Lida Tozzi, Pei Chi Teh, Julia David Heydemann, Martha Gill, Ant Tull, and Chris Thomas.

Role: Creative Development, Writing & Art

Anthem Awards: Best Influencer Collaboration (Gold)
Anthem Awards: Health Film (Silver)
Mosaic Awards: Innovative Narrative Award Winner

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