Black Don’t Crack
PUBLIC SERVICE ANNOUNCEMENTMegan Thee Stallion tells us that Black can crack, you just might not see it.
Seize the Awkward is on a mission to normalize mental health conversations among teens. So we sought the help of a queen who has been on her own wellness journey: Megan Thee Stallion. Over the past few years, Megan has opened up about her personal struggles, encouraging young people—especially Black women—to be vulnerable. We made a film with director Ewurakua Dawson to show how the pressure to appear strong can make even the toughest person crack.
As seen in Rolling Stones, CNN, Upworthy, and CBS News.
Role: Creative Development, Writing & Art
I left Droga5 before we shot. I owe the finished product to:
Internal Team:
ECD: Kevin Brady
CD: Courtney Richardson
Senior Art Director: Jason Gan
Senior Copywriters: Ant Tull, Chris Thomas
Art Directors: Pei Chi Teh, Martha Gill
Copywriters: Lida Tozzi, Julia David Heydemann
Producer: Charlotte StirrupPartners:
Director: Ewurakua Dawson-AmoahAnthem Awards: Best Influencer Collaboration (Gold)
Anthem Awards: Health Film (Silver)
Mosaic Awards: Innovative Narrative Award Winner Made at Droga5 2022