“World Obsessed”
We Got You Baby
INTEGRATED PRODUCT CAMPAIGNHuggies
We said we know a thing or two about obsession.
Having established themselves as a brand that explains all—and then some—to baby, Huggies decided it was time to talk about the totally weird, but perfectly healthy obsession grownups have with baby’s skin.
We worked with the venerable Miles Jay to bring our films to life. Miles’ chose to shoot on film to capture the beauty of baby’s skin. To create baby-vision, he used an attachable lens aptly called a “lensbaby,” which gives that life-like roving eyeball effect.
We created bespoke videos for the itty-bity screen.
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Contributions: Creative Development, Art Direction and Design
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ECD: Juliana Cobb
CD: Hope Nardini
Senior Copywriter: Sara Muchnick
Art Director: Cherise Woo
Copywriter: Brendan Dimech
Producer: Adam Vevang -
Director/Still Photographer: Miles Jay
DP: Eduardo Grau
Editor: Haines Hall
Sound Design: Stuart St. Vincent Welch
Color: Mikey Pehanich
[Blacksmith, Barking Owl & Second Child]