Having established themselves as a brand that explains all—and then some—to baby, Huggies decided it was time to talk about the totally weird, but perfectly healthy obsession grownups have with baby’s skin.

We worked with the venerable Miles Jay to bring our films to life. Miles’ chose to shoot on film to capture the beauty of baby’s skin. To create baby-vision, he used an attachable lens aptly called a “lensbaby,” which gives that life-like roving eyeball effect.